Approximately sixty percent of Elvis’s audience was comprised of people over the age of thirty-five. During the epidemic, older viewers have been among those who have been among the most reticent to return to cinemas, but that is beginning to change.
Elvis, the biography directed by Baz Luhrmann and starring Sam Claflin as Elvis Presley, generated an estimated $30.5 million in weekend ticket sales. However, in a rare occurrence at the box office, Elvis equaled Top Gun: Maverick, which also reported $30.5 million, for the position of No. 1 in cinemas.
Final figures On Monday, once the totals for Sunday’s box office are tallied, it will be possible to determine which movie was the most successful of the weekend. Studios are able to anticipate Sunday sales with a high degree of accuracy based on business from Friday and Saturday, despite the fact that statistics frequently change by a few hundred thousand dollars in either direction.
But as of right now, the unlikeliest of partners, Elvis and Maverick, are either neck-and-neck (if you lean toward Elvis) or tied for the lead (if you prefer Maverick). Both a better-than-expected opening for Elvis and astonishingly high sustained sales for Top Gun: Maverick contributed to the fact that it was even possible for it to get this close. In its fifth week of distribution, the Top Gun sequel’s global box office earnings hit $1 billion for the first time.
The film Elvis, which stars newcomer Austin Butler in the role of Presley, entered the weekend with estimates closer to $25 million. In comparison to other recent music biopics, a beginning gross of $30.5 million places “The King” ahead of the pace set by “Rocketman,” which opened in 2019 with a total of $25.7 million; however, it does not place the film in the same league as “Bohemian Rhapsody,” which debuted in 2018 with an initial gross of $51.1 million.
Jeff Goldstein, the head of distribution at Warner Bros., was quoted as saying, “I’m less concerned with who’s number one and who’s number two, and I’m more worried that we achieve this enormous figure given that this audience has been the slowest to return to movie theatres.”
Approximately sixty percent of Elvis’s audience was comprised of people over the age of thirty-five. Although older audiences have been among the most reticent to return to cinemas since the epidemic began, this trend is beginning to shift. Goldstein observed that this is in part due to the success of Top Gun, which drew back fans of the 1986 version of the film.
Elvis, a film that had a production budget of around $85 million, was driven to success by positive reviews (78 percent fresh on Rotten Tomatoes), positive word of mouth (an A- CinemaScore), and a flashy debut at the Cannes Film Festival. Over the course of the weekend, it gained $20 million in foreign markets.
The opening weekend for Elvis was Luhrmann’s second biggest after The Great Gatsby in 2013, which brought in $50.1 million. Luhrmann was on the verge of starting production in Australia when, at an unforgettable early moment in the epidemic, star Tom Hanks tested positive for COVID-19. At the time, Luhrmann was on the verge of beginning production in Australia.
“Elvis was a risky proposition: the music is dated, the character is not directly familiar, and the lead actor is unproven on the big screen,” David A. Gross of Franchise Entertainment Research wrote in a newsletter. “Elvis was a risky proposition because the music is dated, the character is not directly familiar, and the lead actor is unproven on the big screen.” “However, audiences and reviewers are reacting in different ways. This is the Baz Luhrmann show, and it’s a smash because it’s a music, dancing, and sex appeal extravaganza.
Meanwhile, Top Gun: Maverick is still reaching new heights. It was the first film released in 2022 to exceed $1 billion in worldwide ticket sales, and it was also the first film featuring Tom Cruise to accomplish it. The film was distributed by Paramount Pictures.
Maverick’s domestic box office took a hit of only 32 percent during its fifth weekend of play, bringing the total amount it has made in cinemas throughout the United States and Canada to $521.7 million. It has continued to climb higher and higher in the record books, and it is currently ranked 15th all-time in the country, not allowing for inflation. The Top Gun sequel earned an additional $44.5 million from markets outside the United States.
Along with the new Blumhouse horror release The Black Phone and major holdovers in Jurassic World: Dominion and Pixar’s Lightyear, this weekend was one of the most competitive and busy in movie theatres since the pandemic began. The showdown between Elvis Presley and Top Gun was one of the main reasons for the intense competition.
The majority of studios came out on top, while Disney’s Lightyear saw a significant dip of 65% in ticket sales on its second weekend in theatres. Following a lacklustre debut the previous week, the Toy Story spinoff brought in $17.7 million at the American box office, placing it in fifth place. Lightyear, which has generated $152 million globally to date, will soon face further competition for families with the debut of Minions: The Rise of Gru on Friday. Lightyear is expected to lose some of its audience to this new film.
Ethan Hawke stars as an escaped serial murderer in the supernatural thriller “The Black Phone,” which was produced by Universal Pictures and directed by Scott Derrickson. Counterprogramming was taken from this film. A better-than-expected launch of $23.4 million was achieved by the Blumhouse film, which was propelled to success by positive reviews (84 percent fresh on Rotten Tomatoes).
Jurassic World: Dominion, which was released by Universal and spent the previous two weeks atop the box office charts, brought in $26.4 million and is now in third place. It has already made over $300 million in the home market and has brought in a total of $746.7 million worldwide.
A movie with a considerably lesser budget, Marcel the Shell With Shoes On, opened to positive reviews and strong sales in a limited release. The well-reviewed stop-motion animated picture opened with $169,606 on six screens, for an average of $28,267 per screen. Jenny Slate lends her voice to a one-inch-tall mollusc with a googly eye in the film, which also garnered positive reviews.
According to Comscore, these are the estimated ticket sales for Friday through Sunday at cinemas in the United States and Canada. On Monday, we will have the final domestic data available.
- (Tie) Elvis, $30.5 million.
- (Tie) Maverick, with a price tag of $30.5 million.
- Jurassic World: Dominion was purchased for a total of $26.4 million.
- The Black Phone, at a price of $23.4 million
- Lightyear, with a price tag of $17.7 million
- “Doctor Strange in the Multiverse of Madness,” with a budget of $1.7 million
- Jugjugg Jeeyo, $725,000.
- Everything Everywhere All at Once, at the price of $533,000
- The movie based on the television show Bob’s Burgers, $513,000
- The Bad Guys, 440 thousand dollars